About STEPS Inclusive
Design

Our Story

STEPS Inclusive Design was founded with a clear belief: you deserve products that support your independence without compromising on style. After many years working in serious injury rehabilitation, we saw first-hand how often equipment was designed for clinical environments, not for real homes or real lives.

We knew there was a better way.

In 2025, we established STEPS Inclusive Design to create products shaped by empathy, informed by clinical knowledge and engineered for strength for day-to-day use.

We design solutions that feel familiar yet modern. Every detail is carefully considered, from the shape and materials to the comfort and ease of use. Our goal is simple: to make independence feel dignified, enjoyable and beautifully supported.

Our team

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Jules

Co-founder & Director

Jules

Co-founder & Director

Jules brings a lifetime of people‑centred experience to STEPS Inclusive Design. She began her career as a nursery nurse in the UK and Australia before studying and practising Homeopathic Medicine in London.

After moving to Sheffield, Jules led a successful network marketing business for over a decade, managing a large team and developing strong skills in communication, growth and leadership. Together with her sister Toria, she later co‑founded STEPS Rehabilitation, where her natural warmth shaped the culture of care.

At STEPS Inclusive Design, Jules brings together everything she values: thoughtful design, meaningful independence and the belief that people deserve products that make life feel easier and more enjoyable. She lives in Sheffield with her family and their mischievous Cockapoo, Wilfred.

Toria

Co-founder & Clinical Director

Toria

Co-founder & Clinical Director

Toria is an experienced physiotherapist with more than thirty years working across NHS hospitals, private hospitals, hospices and community rehabilitation. She trained at St Mary’s School of Physiotherapy in London and has worked extensively in orthopaedics, neurology, women’s health, oncology rehabilitation and palliative care.

Her clinical insight shapes the foundation of STEPS Inclusive Design. Toria brings a deep understanding of movement, comfort and the emotional realities of recovery. She ensures every product is informed by real-world clinical knowledge yet feels gentle, intuitive and designed for everyday home life.

As the CQC Registered Manager for STEPS Rehabilitation, she developed a culture rooted in compassion and excellence. She brings that same dedication to SID. Outside work, she enjoys travel, photography and spending time with her three grown‑up children.

Toby

Head of Design

Toby

Head of Design

Toby leads the design direction at STEPS Inclusive Design, bringing together creativity, engineering knowledge and hands-on manufacturing experience. With a degree in Product Design from Sheffield Hallam University, he went on to work for Beastmaker, a respected climbing brand known for precision and durability.

In 2024, he co‑founded a specialist manufacturing company with two colleagues and Olympian Shauna Coxsey MBE, creating innovative aluminium climbing products. This background strengthened his ability to refine form, explore advanced materials and create products built to last.

At STEPS Inclusive Design, Toby designs products that feel soft, welcoming and effortless to use. He focuses on the details that matter most in daily life, making sure everything feels intuitive, strong and beautifully suited to the home.

Henry

Continuous Improvement Officer

Henry

Continuous Improvement Officer

Henry began his journey with STEPS in 2017 as a Rehabilitation Assistant, supporting individuals through hands‑on, day‑to‑day care. He later became a Wellbeing Assistant during the height of the pandemic, gaining valuable insight into the emotional and practical needs of people facing significant challenges.

Alongside his practical experience, Henry studied International Business at Sheffield Hallam University, developing a clear understanding of process improvement and service quality. He now brings these skills together in his role as Continuous Improvement Officer.

Henry focuses on refining the entire STEPS Inclusive Design experience, ensuring that our products, communication and service remain consistent, supportive and easy to navigate. Outside work, he enjoys keeping active, football with friends and regular cinema trips.

Our vision

STEPS Inclusive Design envisions a world where inclusive design is not an afterthought, but the benchmark; where rehabilitation and assistive products are trusted, beautiful, and seamlessly integrated into everyday life.

Our purpose

We believe independence should be empowering. Your home should reflect your taste and comfort, not overshadowed by clinical equipment. Our purpose is to create inclusive products that feel as good as they look, restore confidence in daily routines and help people live with dignity, ease and enjoyment.

Our values

Empathy at the heart

Our work begins with listening. We take time to understand the emotions, routines and challenges that shape everyday independence. This insight guides everything we create, ensuring our products support you with comfort and genuine understanding.

Clinically informed, designed for real life

We work closely with therapists and clinicians, but design for the warmth of the home. Our products blend professional insight with a design that adapts to real life, helping you to feel supported and at ease.

Beautifully engineered

Strength and beauty should go hand-in-hand. We carefully refine shapes, materials, and finishes so every product feels reliable, comfortable and visually calm within your home. Longevity matters, which is why we engineer for lasting quality.

Modern, home-friendly aesthetics

We reject the outdated, clinical look that often defines assistive equipment. Instead, we choose modern forms, muted tones and familiar textures. Our aim is to create products that sit naturally within your home.

Refined through real feedback

We improve every design through real experiences. We observe how people move, rest and interact with our products. We adjust and refine until each product feels intuitive, comfortable and easy to welcome into your daily routines.

Honest and supportive

We believe trust is earned through transparency, thoughtful guidance and products that perform exactly as promised.

Smarter Support

Not sitting, not standing

At STEPS Inclusive Design, everything starts with you. We pay close attention to the small details that shape everyday life: reaching for an object, steadying yourself, moving comfortable around your home, and feeling comfortable in your own space. These observations help us design products that genuinely support independence and confidence.

Once we understand what you need, we focus on creating designs that feel right as well as work well. We choose shapes that feel soft and familiar, materials that are reassuring to use, and colours that complement comfortable living spaces. We model ideas, build prototypes and test them extensively. We refine each product until it delivers the right balance of support and strength.

Our design approach combines thoughtful design with dependable engineering. Every product is developed with accuracy, and a firm focus on durability, comfort and long-term use. We want our products to feel like they belong in your home, offering calm confidence day after day.

Introducing…

The Lana

A perching stool. designed for dignity and engineered for confidence.